If you’re a business owner looking to increase their brand visibility, podcast production is an excellent choice. Here are 10 tips for successful corporate podcast production. These include costs, equipment required, and timing. While there’s no one right way to produce a podcast, you can benefit from the knowledge of an experienced podcast producer, like LaunchAShow.com’s enterprise podcasting services, to get the most out of your audio content.
10 tips for corporate podcast production
As with any form of corporate communication, it takes time and energy to create, maintain, and distribute a corporate podcast. To maximize its potential for success, enterprises should carefully plan their podcast’s content and goals to meet the needs of their audience. A well-planned podcast will be more likely to be adopted by the entire organization.
First of all, practice recording. Warming up your mouth and throat before recording will help you sound more natural. Avoid speaking too fast, too soft, or too high. Also, don’t forget to stretch your face during recording to avoid mispronouncing words. Another essential tip is to practice the script thoroughly. This will ensure that you don’t repeat yourself or repeat your words, saving time in editing.
Cost of podcast production
If you’re thinking about starting a podcast for your enterprise business, you’ll want to know how much it will cost. The cost of podcast production varies depending on the style of production you choose. Some popular podcasts use only basic equipment, while others invest in upgraded hosting and marketing tools.
Some of the most affordable podcast production services are offered by third-party providers, such as Pro Podcast Solutions. These companies provide all the services you need to create and distribute podcast episodes. They include professional sound mixing, a dedicated audio editor, and an account manager. These packages can start at about $120 per episode, but increase to $440 per episode if you opt for a more advanced package. You can also choose to use a turnkey podcast production company like ScrubCast, which offers turnkey podcast production and SEO-optimized marketing assets.
Equipment needed
Regardless of whether you are a newcomer to podcasting or a veteran, there are certain items you should invest in. A high-quality microphone and a decent sound system are essential for podcast production. A quality headset is also a must. Podcasts usually run between 20 and 45 minutes, and you should plan on releasing new episodes every week or so, to build a loyal audience. You don’t need a lot of equipment to produce a high-quality podcast, though you will need some decent equipment.
For multi-host podcasts, you will need three microphones, a boom arm, headphones, and a mixer. Additionally, you will need a portable recorder. A Zoom H6 is an excellent choice, as it can record multiple microphones at once.
Timing of recording
Podcast recording is an excellent method for educating and onboarding your audience. Depending on the nature of your business, your podcast can be used as an educational resource for internal employees, prospects and customers, or for the entire public. You can create multiple podcast episodes with various subjects, split them up by subject, and publish them on YouTube or other platforms.
Podcasts are popular in many countries. Its wide reach allows you to reach a large audience with little effort. Rikki, a director at Digital 22, shared a link to her Inbound After Hours podcast on LinkedIn recently.
