Business

3 Methods to Quickly Improve Your Real Estate Website

Your real estate website is the storefront for your business. It’s the first impression people get, and it tells potential clients everything they need to know about working with you.

Put simply, a website can make or break your real estate business. The best real estate websites do the work for you and draw in new leads every day. If you don’t have a killer website, it’s time to elevate it so you stop losing clients to the other guys who do. Use these three methods to take your real estate website to the next level and get more clients.

  • Start a Blog

Adding fresh content to your site on a regular basis is a surefire way to get new traffic to your website. Blogging just once or twice a month will help it rank better on search engines, and your blogs can be a great way for people to get to know you.

When it comes to a real estate blog, the topics you could write about are endless. Review current interior design trends, share home renovation before and afters, give tips to nervous first time home buyers, and more. The goal is to show that you are an expert in the field and that potential clients can trust you.

  • Add Videos to Your Listings

Most people would prefer to watch a video over reading text, and they are a great way to add a new feature to your real estate website design. Your videos don’t need to be anything fancy, but they need to accurately show off the home for the buyer.

You can film a walk thru tour yourself with your phone and a handheld tripod. Buyers want to know the facts of the house and neighborhood to determine if they can call it home, so give them all of the details that would help them make a decision.

You can easily upload your videos to Youtube and embed them into your website. With videos receiving 400% more inquiries than listings without them, you can’t afford to skip this method.

  • Add RealTracs To Your Website

Did you know that millennials are the biggest market right now? According to the National Association of Realtors, 93% of millennials look for homes online first, so make sure your site uses the best listing search engine so you can compete with sites like Zillow.

RealTracs is the number one rated IDX plugin, and it will help your website rank higher and generate more leads. The plugin will send automated search listings to your clients, and it offers a high-quality search engine and an integrated map. To download it for your site, click here.

Generate New Leads Online

As the world moves online, your real estate website needs to impress. Incorporating these tips are guaranteed to take it to the next level so you can generate new leads every day.

For more resources to grow your business, check out the rest of the blog.

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