No business is perfect. Even multinational giants like Amazon and Apple have their flaws. It is a sign of a good entrepreneur, though, to identify flaws and see them as an opportunity to do better. Below, we’ve put together some “fixes” that businesses should consider a priority.
Low online reviews
What “score” does your business have on popular review websites like Google, Facebook, and Trustpilot? If it’s anything less than four stars, the chances are that you’re doing something wrong and your customers aren’t happy. Check out your current reviews and speak to individuals who have expressed their disappointment. It might be that you can put things right pretty easily with an apology and a freebie. Reviews have never been more important and failing to ensure customer satisfaction can have a serious impact on sales.
One of the most common reasons why small and medium-sized businesses fail is due to bad communication. Poor communication between employees and employers can not only lead to an increase in absenteeism and raise your staff turnover rate, but it can reflect badly on your business and damage your reputation. We’ve got an in-depth guide to fixing bad communication at your company – give it a read and make communication more important.
Poor personnel management
It’s easy to hire new members of staff to fix problems within your organisation, only to realise months later that they weren’t really needed. For example, why hire a cleaner or a security guard when it can be outsourced to a company that offers facilities management services at a fraction of the cost and without the stress of human resources and filling vacancies? Think about non-essential personnel and consider outsourcing to cut costs and increase efficiency.
No digital presence
When a potential customer searches for your company online, what are they presented with? Small and medium-sized companies can no longer afford to ignore social media and other marketing techniques like SEO, content management, and video marketing. Make it a priority to up your game online. If you do not, the chances are that there’s a competitor doing a better job, and they’ll scoop both your existing and future clients without much extra effort.
Outdated company website
One quick-fix that can change the fortunes of your business in no time is developing a new company website. Outdated websites not only look bad and make your business look old and unprofessional, but they can stunt your growth. A well-designed company website will help you attract new leads regularly and sell your business itself. If yours doesn’t do that, it might be time to go back to the drawing board and identify some easy, impactful changes.
Do you have any other tips to add to the list? Let us know and check back soon for more.